A packaging design project for a tea and coffee company of my own creation: osz! Osz - meaning “autumn”- is meant to feel homey and warm. Like something your nagymama (grandmother) would love! The tea bags each feature hand-drawn illustrations that highlight elements of the flavors inside, and each product features a caffeine-level chart on the back to help customers make the right choice for them. The brand colors stick on-theme with autumnal shades, using black and cream to pull it all together.
Crazy Mocha is an existing coffee shop in Pittsburgh, PA. They’re a local favorite, but even though their coffee is good...their branding is not. Particularly the logo, which features a photoshopped goat holding a mug with the actual logo on it. As a project, I took their company and did a total rebrand - with a different logo and different colors. I played around with gestalt to give the logo a cleaner, more modern look, as well as implementing a coffee-swirl motif across the board. It’s not too modern though, as the swirls and tagline font keep it playful and true to the brand.