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In my job at The Nazareth Key I am one of two graphic designers, working hard to deliver an interesting front page every week! We also spent the majority of our time editing & designing ads for the paper. 

The front page themes vary from commonly anticipated holidays (like Valentine’s!) to seasonal aesthetics (generically Summery) to obscure national days (like “Come In From The Cold” Day!). And the “Key Quest” is a puzzle on the front page that uses clues from ads within that week’s issue, with an on-theme answer! The ads themselves vary from day-to-day, customer-to-customer: sometimes they really know what they want, even having their ad designed already on their own! Many others come to us with ideas, photographs, logos & color schemes, and then I make it all come together! 

It’s not always easy to get to exactly where the customer wants, especially when dealing with the unique difficulties of designing for newspaper print, but I’m always able to make it work in the end!  For this project the goal was to create cohesive advertisements for eneloop batteries - reusable batteries created by Panasonic. These batteries can be recharged thousands of times, hence them saying, “The only battery you will ever need.” There were two main routes to take with this product: money and environmentalism. 

With money, the idea is that there is a higher upfront cost for the batteries. However, over time the money saved makes it worth it. Alkaline batteries will run you about $8 for only four batteries! Eneloop can capitalize on that idea by advertising that over their lifetime the batteries help you save regardless of the higher unit price since you no longer have to buy new batteries… ever. 

For environmentalism there was the fact that using rechargeable batteries is great for the environment compared to traditional alkaline batteries. As I used from their site for my media, “Every year around the world we create a waste mountain of 40 billion disposable batteries.” Not only is that a solid statistic for advertising, but it also is just astounding. 

I had to figure out how I would portray what I was talking about. Initially I planned to focus on statistics, as numbers are great for grabbing attention. Then I came up with the idea to create the “reduce, reuse, recycle” logo out of eneloop batteries. I was really excited about this idea, and when I actually created it it took a bit of fiddling-with. But I figured it would be great imagery to repeat throughout my media, making it more cohesive. I also tried to keep some - not all- of the copy consistent. As well as the colors of everything. This was all in the aim of cohesiveness. I made sure to have the batteries front-and-center, with the logo blending into the copy yet still “pow” enough to catch your attention.  
 
For my course on social media marketing practices I was tasked with creating ads for existing brands. One brand I chose was Jellybeet - a plushie retail company that functions as the only official seller of San-X plush toys in the United States. 

The goal with this marketing campaign was to increase engagement, and I chose to do that through a giveaway of an expensive plush.  These are examples of ads for Snapchat and Instagram pushing this campaign. There would eventually be posts on all social media platforms detailing the instructions for entering, and these initial ads would be aimed towards getting existing customers excited and potential customers interested in the brand - hopefully even following Jellybeet’s accounts online!

lauren elizabeth design© 2024