For this project the goal was to create cohesive
advertisements for eneloop batteries - reusable batteries created by Panasonic. These batteries can be recharged
thousands of times, hence them saying, “The only battery you will ever need.”
There were two main routes to take with this product: money and
environmentalism.
With money,
the idea is that there is a higher upfront cost for the batteries. However,
over time the money saved makes it worth it. Alkaline batteries
will run you about $8 for only four batteries! Eneloop can capitalize on that idea by
advertising that over their lifetime the batteries help you save regardless of
the higher unit price since you no longer have to buy new batteries… ever.
For environmentalism there was the fact
that using rechargeable batteries is great for the environment compared to
traditional alkaline batteries. As I used from their site for my media, “Every
year around the world we create a waste mountain of 40 billion disposable
batteries.” Not only is that a solid statistic for advertising, but it also is
just astounding.
I had to figure out how I would
portray what I was talking about. Initially I planned to focus on statistics,
as numbers are great for grabbing attention. Then I came up with the idea to
create the “reduce, reuse, recycle” logo out of eneloop batteries. I was really
excited about this idea, and when I actually created it it took a bit of
fiddling-with. But I figured it would be great imagery to repeat throughout my
media, making it more cohesive. I also tried to keep some - not all- of the
copy consistent. As well as the colors of everything. This was all in the aim
of cohesiveness. I made sure to have the batteries front-and-center, with the
logo blending into the copy yet still “pow” enough to catch your attention.
Part of the assignment was to create concepts and drafts focused on different ways to appeal to customers. As you can see logos 2 made the cut!For my course on social media marketing practices I was tasked with creating ads for existing brands. One brand I chose was Jellybeet - a plushie retail company that functions as the only official seller of San-X plush toys in the United States.
The goal with this marketing campaign was to increase engagement, and I chose to do that through a giveaway of an expensive plush. These are examples of ads for Snapchat and Instagram pushing this campaign. There would eventually be posts on all social media platforms detailing the instructions for entering, and these initial ads would be aimed towards getting existing customers excited and potential customers interested in the brand - hopefully even following Jellybeet’s accounts online!